Be Sensitive, Be Brave

Be Sensitive, Be Brave is a statewide suicide prevention social marketing campaign built on three key messages: Know the signs. Find the words. Reach out. This campaign is intended to educate Californians on how to recognize the warning signs of suicide, how to find the words to have a direct conversation with someone in crisis and where to find professional help and resources. Know the Signs is part of Each Mind Matters: California’s Mental Health Movement.